By creating a new way of beekeeping and inventing a new beehive - ElleHive - we work for one common goal - survival of the honeybee. Our bees become stronger and their genetic material provide future bee generations easily to deal with predators and climate changes. Protecting endangered honeybee is not an altruistic venture - we are attempting to safeguard our own future. Honeybees as major pollinators are essential for the plant and ecosystem biodiversity.