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Our Principles

Macedonian Honey was founded in the certainty that there can be a better future for the honeybees. At this time, with Colony Collapse Disorder and a host of illnesses, mites and predators undermining the bees' health and endangering their survival, we have to think of them as patients in the emergency room – and we must start by asking the right questions. Instead of focusing on how much honey we can get from the bees we must ask what can be done to protect, strengthen and heal them. At Macedonian Honey we do not focus on viruses, bacteria, fungi – these are usually the symptoms of a deeper problem and only take over when an organism is weakened.

Bees and other insects have survived and evolved complex immune system on this planet over a span of millions of years. It is not logical that they would now suddenly die out, now due to diseases and natural parasites. This suggests another factor has been introduced to their environment that disrupts their immune system. This "man made" factor involves a lot of chemicals, acids, even antibiotics which are produced to "help" bees to fight against diseases and predators. But the results now days are far from good. The number of bee colonies are declining in faster rate than ever. In combination with mass use of pesticides in the agricultural sector, mono-cultures on large areas and ongoing climate changes we are heading toward disaster.
Another thing in which we strongly believe is that the present loss in vitality and reduced capability of survival of the honeybee is caused also by our attempt of making beekeeping as profitable as possible which has driven and shaped our practices for over 100 years.

That’s why we decided to stop that magical circle without end and obviously without results and to listen the bees and answer their needs.

We wanted to create a system of activities together with the beekeeping equipment which will allow bees to use efficiently their coded defensive mechanism (written in their genes) in fighting their predators and dealing with diseases. When we will return that to the bee colonies they wil certainly cerate the honey in surplus because they do it naturally and we will gain our reward as humans, but now properly.
  1. NO CHEMICALS, NO ACIDS - We don’t use chemicals, acids, antibiotics, or harsh treatments of any kind. During the season we are not using any aditional feeding of the colonies with sugar. - Why without chemicals and acids – even if some are allowed by the state regulations in the beekeeping process? The state regulations of approved chemicals and acids are different around the world. For example in Europe the use of “Oxalic Acid” is very important in controlling the number Varoa mite in the colony, but in the US the use of Oxalic Acid is forbidden or its use is restricted. So we cannot say that there are chemicals which are without any doubts are allowed to be used in the beekeeping. Another thing is that we strongly believe that every chemical changes significantly the natural environment of the bees and introduces some barriers between the bees and the nature and their ability to act. The response from the bees will be different if that same barrier is not present. To illustrate that, please imagine that you have some wound on your hand. Naturally you will know what to do to prevent the bleeding and to heal up the wound. But if you take some medicine which side-effect is to blur your vision, and to continue to take that medicine in a prolonged period of your life, with time you will be not sure are you watching the real wound or what you see is an imagination - blurred image of something else. Because you are not sure what you see, you will not take an action as when you are certain what you see. The same thing is happening with the bees. When we introduce the chemicals inside the hive on regular basis, their action on possible intruder or disease will not be the same as it would be if they are certain what they see or experience. We strengthen their natural ability to deal with the challenges they experience.
  2. NO STRESS- We dont disturb the bees too often, instead, we open the hives only three times in a season, in spring, summer and autumn for inspection, harvesting and treatment. - Stress is a very large factor in life of the colony. There are stress factors present in the hive even without the activities of the beekeeper – connected with everyday life of the colony. The beekeeper with regular visits of the hive introduces additional stress to the colony and it is scientifically proven that after the visit of the beekeeper the colony needs about 6 hours to regain its calmness in state before the visit. It is a long period of the daily activities which for bees have to spend in regaining its calmness and with very frequent visits the beekeeper is becoming a problem for the colony. Additional stress is also introduced with the chemicals, acids or any other method that involves foreign substance to hive and bees have to deal with it. As in humans, the stress in bees works in same way – lower the immune system of the colony. Another important anchor in our beekeeping approach is to recognize that swarming is the natural form of colony reproduction and to avoid any activity which will artificially stop the swarming (like cutting the wings of the queen to stop their ability to fly)
  3. ONLY NATURAL MATERIALS - We only use natural materials inside the hives. -  We have invented a new hive Elle-Hive that supports the bees' need for nest scent and nest warmth

How everything started

The story behind Macedonian Honey

Up on the mountain ranges of Stogovo and Bistra, south-west Macedonia (Balkan Peninsula) near the cities of Debar and Kicevo there is a place called Ehloec.
In the past, (60-70 years ago) on those mountain ranges existed several villages with lot of families living there, working on land, keeping livestock, raising children’s, making trade, etc. After the Second World War, the communist regime has undermined the village work and favored the urbanization and industrialization of the country. People have moved to a larger cities where they have been offered to work in a large industrial companies. For a short period of time, in 50 years, the life which existed for centuries ended. The places on the mountain have been depopulated and with time no one left there. In some villages probably there are only 1 or 2 families that still living there and working on the land, others are completely depopulated.
In 1968 our old family house in the village of Ehloec have been burned down in a big fire that stroke the village. With the house everything was burned, the hope, the life, the future. For 40 years after that fire, nobody returned to the devastated place... Only the old grave in the village cemetery left where my husband’s grand-grandfather and his wife left... I remember the one time we have visited the place, standing there on a mound of earth, which 40 years ago was a big house, trying to picture myself the live was going on there - happy moments, sad moments, planning the future...
And now 40 years after it was us standing there faced with this past, thinking of future and deciding: Should we return to city, continue with our life and forget – like everybody did before, or do something to bring life back again.

Decision was obvious – on the old place where my family kept bees 70 years, on the exact place we “installed” 10 beehives. Happy buzz have changed the scenery and the place was live again. Whenever I was going there I didn’t go to an empty place but I was going to visit the bees, my only family there. With the bees I have discussed the future plans and they were “listening” to me, helping me to be persistent not to give up and continue. In the next few years we have rebuild the old house that have been burned down 40 years ago.
In 2015 we have decided to go beyond and try to do something more and different - believing in the certainty that there can be a better future for the honeybees. At this time, with Colony Collapse Disorder and a host of illnesses, mites and beetles undermining the bees' health and endangering their survival, we must start by asking the right questions. Instead of focusing on how much honey we can get from the bees we must ask what can be done to protect, strengthen and heal them… that’s how it all started.
Today we’re faced with a double crisis – environmental and economic, sustained economic growth and the imperative for environmental protection. The two are not only linked, but inseparable: the ‘environment’ is where we live, and ‘development’ is what we do to sustain our living. With our work we are creating a new possibilities on a forgotten land, once very wealthy, not just for us and our family but also for other young people which families once have lived there and worked on their land. We are making this land live again, because we believe that this is the only way to make sustainable economy and make sustainable living for us and the future generations.


Our short lives are inextricably intertwined with the earth’s many creatures and the places they inhabit. Beekeeping, then, isn’t just a way of finding a new home for the rapidly disappearing insects; it’s also a way of better understanding the very environment in which we ourselves live.

Ognjen Fidanoski

Beekeeping, Operations

Elena Fidanoska

Owner, CEO

Goran Stefanovski

Sales, Distribution

Our numbers in 2017



on high altitude where the flowers are pure and untouched.


Millions Bees

from our apiaries are polinating around. Additional 2,5 millions wild bees are swarming from our apiaries.


Kg of Honey produced.

Unique blend consist of pure honey+polen, propolis, wax+vitamins, minerals+enzymes&antioxidants+phytonutrients


Customers served.


Our Partners and Supporters

We are fortunate to have fantastic partners and supporters who help make our work possible.

Drop a Line

Don't hesitate to contact us

Ready for offers and cooperation

Address: Ehloec, 41A
Phone: +38971756021